Social media sensationalism, political candidates and disregard for the numbers

I don’t care who stands for what, if you can’t prove it on a spreadsheet, I’m not hearing it.

But this is what we see. People rallying behind political candidates that are not doing anything but telling people want they want to hear, instead of looking at the numbers and facts.

This video gives my thoughts on a recent political candidate running for office where I live, and The Power of the Brand in action.