How to Keep Your Business in Check

Running a business is not just about selling a product or pushing a service. It's all the admin bullshit and the infrastructure behind it that keeps it moving. If you want to maintain an edge, build something successful, here are some things I recommend.

  1. Don't fuck around with people who can't help you - Those 4 or 5 hours you spend out drinking with some random motherfuckers that have nothing to contribute to your life can get you off track really quick. Loving someone who is a negative person and not contributing is only going to drag you and your business down. Keeping a contractor or employee on your team that does nothing but complain and disparage your mission only poisons your entire mission and organization. Long story short. Cut them all lose and don't even look back. You can't fill your good idea with good people if bad ones are there shitting on your fruit.
     
  2. Do your own accounting - I have used Quickbooks online for years to keep tabs on my finances. The reason I like doing it is because it makes me accoutable to what I'm spending. I see where my money is going, who it's going to, stupid shit I spend my money on and how to abate things that may be getting out of control. For example, I remember one year I spent like $1,000 at 7-Eleven. That was like all booze. This told me I need to tone down the consumption a bit.
     
  3. Don't waste your money and time marketing to the wrong people- I wasted a lot of time marketing to prospects and participating in events that wasted my time. Industry conferences, emails to leads that constantly pushed me off etc. I did a lot of shit to appeal to them instead of just scaling down and only focusing on people buying my product.
     
  4. Develop new lines of business - It's kind of funny but there are many famous musicians that have made more money doing other things that music. They took their music money and reinvested it in other more profitable ventures that required less engagement. The reality of music is that it is a hard way to generate income. There are too many barriers to entry and gate keepers that prevent you from amassing a fortune. You could be great and still not make it because of an external circumstance. This is why I chose to invest in real estate with my windfalls. This allowed me to secure my position with an income producing asset that will appreciate regardless of whether my music resonates with an audience that will pay for my content or not. So boo yah motherfuckers!! I've also developed web platforms for people to make easy money based on needs that they had as well.
     
  5. Protect your intellectual property and brand - Over the years I've had to deal with a lot of bullshit related to this. People using my name and content for their own purposes without my permission. People saying whack shit on the internet about me that wasn't true. Contrary to popular belief you actually can't do that. It's not legal and if you do you set yourself up for a lot of problems. Trademarks are also an important way to protect your brand. I own the trademark to my name. I also own all of the website addresses. This prevents motherfuckers from swindling me or extorting me for something that I created. In general just keep an eye on your shit and be willing to hit a motherfucker with the slapjack if they try to intervene on your shit. 
     
  6. Don't spend money on stupid shit - While businesses may have some philosophical overlaps as it relates to your beliefs and personal life, at the end of the day, they are entities designed to make money. If they don't make money, they are not a business. If you buy an item that doesn't generate income, it is a liability, however you decide to look at it. So if you go run out and buy a brand new car like an idiot, you better be a racecar driver or an uber driver and be able to turn a profit from it. If you don't then it's a waste of time and your money.
     
  7. Buy insurance for peace of mind - A basic $1,000,000 general liability policy or fully insuring your business property provides you peace of mind and allows you to take more risks. When I drove to Mexico in my camper, I bought the best tourist insurance policy in the event that something happened. While nothing happened to my property, it allowed me to let go of the worry and focus on my mission and the adventure instead of the possibility that I would get jacked and lose all my shit. The price you pay is nominal compared to the hassle if you end up losing.
     
  8. Don't fuck around with people who can't help you - Those 4 or 5 hours you spend out drinking with some random motherfuckers that have nothing to contribute to your life can get you off track really quick. Loving someone who is a negative person and not contributing is only going to drag you and your business down. Keeping a contractor or employee on your team that does nothing but complain and disparage your mission only poisons your entire mission and organization. Long story short. Cut them all lose and don't even look back. You can't fill your good idea with good people if bad ones are there shitting on your fruit.
     
  9. Don't let someone unproven in their field question your expertise- I have a lot of stories about people telling me what I should and shouldn't be doing. Giving me advice about shit they have no clue about. I have also destroyed motherfuckers who have high rise corner offices and a roster full of clients they take advantage of because they could give a shit less about where their corporation's money goes. Don't be one of these motherfuckers. At the end of the day, if you have proven yourself or have a solution that generates income, fuck the opinions of others. As a matter of fact, shut them down and put them in their place. Just make sure they stay away from you. At the end of the day the only thing that matters in business is are you making money, and if you are, whatever someone else says doesn't account for shit.
     
  10. Don't get emotional about the hard decisions - If you let your emotion creep into your business decisions, you are going to fail. Holding on to something because you can't let go does not allow for you new opportunities to enter your mindspace and ultimately bank account. Businesses and ideas only work when Passion intersects with reality. Just because you have faith in something doesn't mean it's going to work. Don't continue paying into that blackhole if you can't get the money out of it. Just fucking get rid of it and come up with a new idea or concept.
     
  11. Take a vacation - I have made a lot of bad decisions because I didn't just realize it was time to turn off my computer and go take a vacation. That's one reason I purchased an RV. It was a reminder for me to take a vacation. However long you need. 3 days, 1 week, 1 month, I have done all of these things. The bottom line is, don't come back until you are ready. When you do come back, you're going to fucking kick ass.