What it's like to do something totally new

My truck outside the Home Depot in Playa Del Carmen, Mexico when I drove my camper through Mexico.

My truck outside the Home Depot in Playa Del Carmen, Mexico when I drove my camper through Mexico.

People post meme quotes that make unsubstantiated statements all over the internet to make themselves feel better.

For example, "There is nothing new under the sun". People use jargon like this because they don't want to put in the deep work and effort required to create something new.

There is in fact a lot of things that have never been done before. As I discuss in my podcast the 10 myths people perpetuate to make themselves feel better, Elon Musk's company Space X is planning a manned mission to Mars. That has never been done before.

Mark Zuckerberg created a digital platform stronger than heroin to lock you into a global plantation that you can't escape. That has never been done before.

Peter Thiel the well known Silicon Valley investor in both of those companies talks about the new in his book Zero to One.

I could go so many different directions with this post the direction I am going to head in is that it is difficult to create something new. Well, actually, it's not difficult to create something new, it's difficult to SELL something new. It can be. Depending on how complicated your product is and what niche it serves, it may take time to reach your audience. Your product may be so involved that you have to educate them on its benefits. Then after you do that someone in the mainstream might have to validate your product before others buy it. These people are known as "early adopters".

An early adopter can see vision and they get it. You don't have to explain to them. When Elon Musk built the Tesla Roadster, his goal was to appeal to the early adopters first. He knew that they didn't need their hand held or ass kissed to get it. They didn't need the rest of the herd to approve of their purchasing decision. The challenge is that this is how most of humanity operates as it relates to something new. This is why you see so much homogenization in music occurring. All the artists have to sound the same or similar in order to be accepted by the masses.

Over the years, through the variety of projects I have been involved in, I have shied away from trying to convince people who don't get it. I have literally built businesses or developed solutions for people that still questioned me even after I made them money or whatever I did turned a profit.

It's dangerous to ignore people doing something new and effective though. This is how companies go out of business when a "disrupter" enters the market. For example, the Kodak film company practically ignored the digital revolution and because of it they got killed in the marketplace.

I would love to see this happen in the music industry. I've seen a few people pop up and break the mold but not many. There needs to be an influx of artists doing something totally different with extreme vigor to change things. You do see push back with a few new bands coming out playing guitar based music, but even the ones that are getting mainstream exposure and being labeled "the next big thing" really aren't different. Sounding exactly the same as a classic rock band from the 70's is not doing something new. It is not going from 0 to 1 as Peter Thiel calls it. What these acts are doing is repackaging an old product. But it's still an old product, an old technology.

Even when I hear about a new act that's getting buzz I'm always disappointed when I explore their content. I quickly realize that it's yet another brand, band or act that is being pushed by the mainstream music industry establishment or a PR agency. It's the same old "oh he was shot", "oh he's gang affiliated", "oh he pissed somebody off because he wrote this verse which supposedly takes shots at everyone in the industry", blah blaah.

It's all horse shit. The celebrity effect in full effect. But none of these acts are going to go down in the history books, become legendary or actually change something about society.

Both Elon Musk and Mark Zuckerberg have changed something.

Of course if you patronize my content you know that I believe social media is destroying people's lives, but had Zuckerberg not come along we would not have to deal with that epidemic.

In other words, he changed something. Whether good or bad.

So, what's the point of this post? You titled it "What it's like to do something new"..

The point is that anything new faces scrutiny, you already know this. Not all things that are new are useful to everyone. I yield to my post on Art vs. Product to articulate that point. When you create a lot of art, nothing may come of it. But if you create a lot of it, some of it may become product. That product may in fact be new. If it is new you may be able to develop an audience from it. But sell to the right audience and don't focus on the naysayers or people not interested in buying it.

Go to the early adopters. After you have developed an audience in them, you can move to the other segments of the population.

Things do take time though. Well, sometimes they do. Unless you're a Fake Artist, then everything happens for you overnight, but I'm not talking about them. I'm talking about you. You want to do something new, you want to be heard, you want to create something people will find useful or like. You have all of this in you, you just need to get it out there consistently and persistently.

Marketing is a never ending political campaign. You are always out there promoting yourself and your mission. Over time there will be a turning point or you will have a breakthrough. Once this happens, then things start to get easier, but you have to keep doing them. Doing something new or innovative means you are constantly in a state of research and development.

Elon Musk says Tesla does not spend any money on marketing. But the whole way in which they do things is so monumental, it naturally attracts people's attention. I mean, that is cool. That's what we all want.

As it relates to being an artist, I don't think things are that easy. You have to let people know what you are up to so that they can spread the word. But even great content will go unnoticed if you don't make yourself known. This goes back to the point I made about the myth of viral. Videos don't go viral unless they are provided a catalyst, first.

Anyways, this is a long ass post. Hopefully this gives you a good cross section of what I'm talking about in its entirety.

I think this is grounds for me creating my next course, perhaps a crash course on building your career as an artist. Stay tune for that.